Well well, we witness the first major brand to change their website into a Twitter feed:
Good idea or bad idea? In my opinion it’s an awesome idea but a very risky one.
It will attract massive publicity and is already the talk of the town and it’s not like the last website would have been particularly useful anyway - what would you be visiting it for?
Transparency is the sign of a confident brand - “say what you will about us - we want to know” approach.
Risky of course as it’s open to abuse (and is already being abused). E.g. “I found a bug in my skittles”. To minimise risk they will need to be on the ball with their responses before it gets out of hand.
Good luck to them.