Everything We Believe Is Wrong...
Our previous experiences shape our expectations. Each of us have a set of different experiences and therefore different expectations. Our expectations...
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Two Minute Bins...
I set myself a challenge. I visited a number of local Council websites, picked an appropriate postcode at random and tried to find out when my...
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One Big Clever Mess...
Amazon spend millions on improving customer experience and this is the best they can do.
In terms of simplicity, it’s way off. For example,...
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The Web During Recession...
Whether you’re B2B or B2C, establishing trust is more vital then ever. Generally speaking your audience are on a knife edge. Tread softly.
It’s...
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Web Copy - By Socrates...
So what’s the point of copy that no-one reads or understands?
Here’s 5 ways to improve your copy:
Keep it simple.
Write as you speak. There...
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Engage The Rainbow...
Well well, we witness the first major brand to change their website into a Twitter feed:
www.skittles.com
Good idea or bad idea? In my opinion...
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Geoffrey Opens His Wallet...
There’s millions says Geoffrey - all under one roof. I realise now that the Toys R Us mascot was referring to dollars when he made this...
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Andy Shield
